case studies

"I've advertised in the local newspaper & yellow pages for years here in Bendigo but it's definitely my website being found in Google that I've gotten the most new business from. I highly recommend SearchWise if you're trying to get your website found in Google." by: Stephen Storer, Bendigo Tennis Academy

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Client Case Studies
Listed below are a few client case studies to provide you with an example of how we have helped our clients achieve their SEO goals.

SearchWise SEO Companies clients

Knox Orthopaedic Clinc
Scope of Project: | Organic SEO implementation on existing website.
Website: | http://www.kneereplacement.com.au,http://www.hipreplacement.com.au,http://www.donohue.com.au
Industry: | Orthopaedic, Medical.
Target Market: | Australia and Melbourne Public
Keywords: | Orthopaedic Surgeons Melbourne, hip replacement Melbourne, knee replacement Melbourne

About Knox Orthopaedic Clinic
Knox Orthopaedic Clinic is comprised of 3 practitioners: Orthopaedic Surgeons Mr Tony Dunin and Mr Craig Donohue, and Hand Therapist Diana Francis. Tony Dunin is highly experienced in the management of orthopaedic pelvic and hip replacement and hip problems, as well as knee replacement and resurfacing surgical procedures. Craig Donohue is highly experienced in the management of Orthopaedic hip, knee and shoulder problems. He treats arthritis, sports injury and trauma.

The Problem
Tony and Craig were both highly aware of the fact that people do a lot of research online when it comes to their health and sourcing qualified practitioners, and unfortunately they were not getting in front of these potential new patients.

They needed keyword analysis and SEO processes to be carried out so that their 3 websites, www.kneereplacement.com.au, www.hipreplacement.com.au and www.donohue.com.au, could reach their target audiences and secure some of the many opportunities that come from being easily found by the 95% of Australians using Google.

The Solution
We met with the team at Knox Orthopaedic Clinic and discussed some exciting strategies and a SearchWise SEO program was proposed and implemented.

Having 3 industry-related websites presented a fantastic opportunity for cross-linking and our keyword analysis processes helped us define for Tony and Craig what the most profitable search terms are, particularly in terms of getting their websites in front of people at the ‘compare’ phase of their internet usage...

There are 3 phases of internet usage; Browse, Compare and Buy:

Browse:
these are general keywords for finding information and for browsing only.
Compare: these are more specific keywords used by people who know what they want and are ready to buy
Buy: these are very specific keywords used by people looking for the best offer & ready to buy.

'Compare' keywords are the most effective keywords to target with SEO.

The Results
Each of the 3 websites have achieved and maintained 1st page rankings in Google, Bing and Yahoo for a wide variety of relevant search terms.

The Knox Orthopaedic Clinic receives regular enquiries and contact generated via the websites, and they’ve had a tenfold increase in traffic.

SearchWise continues to monitor, maintain and adjust the SEO for Tony and Craig’s 3 websites to ensure these great results continue.

Hints and Tips
Search Engine Usage information

Google is the new Yellow Pages!
Are you in business? Do you spend ridiculous amounts of money for a one year's membership to your local Yellow Pages directory? How's that working for you?
Source: | Ezine Articles

Search Clicks, Once Removed...
An often overlooked source of traffic of nearly identical quality to the clicks derived directly from the search engines are clicks once-removed from the search engines.
Source: | Clikz.com

SEO News
SEO and SEM news from various sources

Link Building - Building Blocks of Your Online Presence
Link building is an essential and a widely used activity in search engine optimization (SEO).
Source: | seoseonews.com

SEM DIY - Do You Have What It Takes?
Let's discuss what you would need to know attempting your own search engine marketing:
Source: | searchengineoptimizationjournal.com

The Small Business Administration Engages Social Media
Social media and networking are very popular tools amongst the business sector, specifically B2C.
Source: | Pronet Advertising

Search terms are getting more specific
New information shows that the terms entered into the Google search box are getting longer and more specific.
Source: | Smart Company

Google Dominates Search
Google currently overwhelmingly dominates search engine usage worldwide at the moment with just over 90% marketshare.
Source: | Statcounter

SEO ignored by marketers
Marketers are failing to use search optimisation (SEO), according to new research
Source: | pfi

Organic SEO and Website Design
When you commission a designer to build you a new website, it's really up to you to make sure they design your new website with SEO in mind.
Source: | Smart Company

SMEs Ignoring SEO Because Of A Lack Of Understanding
As many as 25% of marketers know little or nothing about SEO whilst few say SEO is an important part of their marketing strategy and a whopping 28% of SMEs are not using relevant keywords on their website.
Source: | Sourcewire